Radio stations make organisational changes to support gender equality
Female and male radio presenters have equal opportunities within the radio stations. Men and women collaborate more and take on equal roles in presenting radio programmes.
V4C Case Study
V4C aims to reach a broad audience with compelling messages that convey the benefits of new norms around gender equality. The programmes of the radio stations V4C supports were previously largely entertainment focused, and had little emphasis on young people or gender-related issues. Listeners were largely treated as passive participants, with no real opportunities to make their voices heard in the debates being aired. If gender was raised at all, it was regarded as a ‘woman’s issue’ and discussed in programmes that targeted men and women separately. Shows were rarely co-presented by men and women together and women were offered little representation in the decision-making structures of the radio stations themselves.
The changes described here follow the outcome described in the case study summary, titled ‘Radio station staff start to believe in gender equality’ which documents how and why capacity building on gender equality has led to the transformation of the radio staff’s personal attitudes and behaviour and the ways in which they are using their influence to promote wider change. Each of the case study summaries focuses on specific outcomes and is drawn from the detailed case study report.
Since 2014, V4C has been working with 11 radio stations in four target states to provide new ideas, perspectives and knowledge on gender. This includes providing capacity building, as well as the introduction of the radio drama series ‘Purple Tinz’. This case study summary explores the influence that V4C’s support has had on a sample of the targeted radio stations based in Enugu and Kaduna states.
Gender issues are now more prominent in the radio stations’ programmes, discriminatory social norms within the organisations are being challenged and radio stations are providing more equal opportunities to women.
 Solid FM and Dream FM in Enugu; Karama Radio and Liberty Radio in Kaduna.