V4C legacy papers are a series of guidance pieces that have been written to share practical know-how and learning on the different approaches and strategies used by the programme.
This paper summarises learning from experience of V4C on legislative reform related to gender equality. This was not a stand- alone initiative but one which benefited from and contributed to the wider V4C programme focused on changing discriminatory gender norms and creating a more enabling environment for adolescent and young women to realise their potential.
V4C is distinct from many other programmes aiming to transform gender norms in placing communications and social marketing at its heart. Whilst these approaches are common in public health, they are less common in gender programmes. A key reason for using a social marketing approach was to bring about change at scale.