Sharing the V4C legacy
V4C has been piloting several approaches to tackle the social norms underpinning gender inequality that are challenging some of the conventional ways of delivering gender-based development. Much of our work has been experimental, using a range of interventions adopted from the commercial sector, including an extensive programme of behaviour change communications, social marketing and digital engagement. The space to design and apply innovative approaches alongside more tried and tested ones has been a defining aspect of V4C – we believe that it has been absolutely critical to the success achieved so far.
Much of this work is documented in more detail within the following publications.
The Stories of Learning series document the challenges of delivering a programme designed to tackle social norms underpinning gender inequality at scale.
V4C case studies capture some of the significant changes resulting amongst our partners and the contribution V4C has made to catalysing these changes.
V4C’s research provides evidence on the various ways that discriminatory social institutions (norms, customs, rules) and gender blind legal, budgetary and regulatory frameworks affect people differently according to their gender in Nigeria.
V4C wants to bring about change in attitudes and behaviour on gender across Nigerian society and has designed a series of strategies to help navigate and achieve this task at scale.
V4C legacy papers are a series of guidance pieces that have been written to share practical know-how and learning on the different approaches and strategies used by the programme.